American Rag, a popular fashion store in Dubai, recently launched its virtual showroom using the W3rlds Metaverse platform.
Using one of the templates and customizing it, the brand has created a unique immersive retail experience with digital clothing items, which are linked to the physical items in the store. This allows customers to view and interact with the clothes in the virtual showroom before making a purchase in the physical store or online.
The i-commerce showroom has resulted in a 25% increase in customer engagement and brings the attention of the media to the brand. By leveraging the metaverse to enhance the shopping experience, American Rag has been able to connect with customers in new and exciting ways, while also driving business growth.