MAKE CONTENT ≠ BE CONTENT > MAKE CONTENT = BE CONTENT 2021 "Make Content Be Content" is part of the "Avoiding Algorithmic Death" body of work as a commentary on enforced digital labour through the harnessing of fear and dopamine in platform capitalism. First exhibited at New Now Festival in Zeche-Zollverein 2021 as augmented reality sound sculpture housed at @aevtarperform IG, LED text scroller, commercial banner, and at New Now's Zeche metaverse.